Jewelry Business Articles & News

Launch of Idalia to Combine Luxuries of Boutique Jewelry Experience With Convenience and Value of Online Access

NEW YORK, Dec 08, 2008 /PRNewswire via COMTEX/ — With the Privacy and Accessibility of an Internet Boutique, Idalia to offer First, Genuine Madison Avenue Experience Online
Idalia, a premier online luxury jewelry boutique launching this month, will merge convenience and class with its exclusive interactive features, seasoned expertise and signature fine jewelry collections. The Idalia distinction — to showcase only current fashions from skilled craftsmen through an online gallery of limited quantity and high quality — comes at a tremendous value within the upscale marketplace.
While some high-end jewelers have opened online storefronts to accompany their brick-and-mortar operations, Pinny Kaufman, Idalia Founder and CEO, offers consumers the highest value for each signature item exclusively through its online boutique.
“Idalia offers our discerning customers the ability to browse and purchase from our frequently updated collections from the comforts of home and beyond,” explained Pinny. “In addition to Idalia’s convenience and quality craftsmanship, our clients appreciate the value we share by forgoing a store location.”
Each piece from Idalia is hand-selected for its elegance, quality and radiance to epitomize the brand’s time-honored traditions and namesake, meaning “Behold the Sun.” Idalia also offers visitors the type of detailed product information as well as trend and style familiarity they expect from a top jewelry expert.
Idalia’s distinct inaugural collections, Indulge, Inspire and Classics, reflect the essence of life’s many memorable moments, milestones and celebrations.

— Indulge — Representing the latest trends in high-fashion, the Indulge
Collection offers fresh designs versatile enough for both work and
evening wear

— Inspire — To mark life’s most significant milestones, the Inspire
Collection features exquisite pieces manifesting love and admiration
achievement and celebration

— Classic — With new interpretations of timeless styles, Idalia’s
Classics Collection transcends the ages

To experience Idalia firsthand or to view select Collection pieces, please visit www.Idalia.com.
About Idalia
Idalia is an exciting new venture built upon the foundation of three generations of New York City’s top jewelry experts and merchants. Our mission is to provide a convenient and memorable shopping experience, to offer superb quality and value and to provide the information customers need to buy with confidence. The Idalia guarantee upholds the standards that have made New York City an internationally respected center of fashion and jewelry expertise for generations. Pinny Kaufman, Founder and CEO of Idalia, grew up amid the bustle of Manhattan’s jewelry district, parlaying his solid foundation in both retail and wholesale jewelry, as well as diamond sales, into Idalia’s exclusive online luxury jewelry boutique.
SOURCE Idalia

http://www.Idalia.com

Copyright (C) 2008 PR Newswire. All rights reserved

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Add comment December 9th, 2008

Online Jewelry Sales -22% Since Cyber Monday

By Avi Krawitz
RAPAPORT… Online retail monitor comScore reported that jewelry was among the worst performers in the first five days of December, recording sales 22 percent lower than in 2007. Across all categories, however, sales in the period from Cyber Monday (December 1) through December 5 rose 9 percent to $3.74 billion compared with 2007, according to comScore.

From the beginning of November to December 5, sales were basically flat at $14.92 billion. During this period, comScore reported, the two biggest spending days were Cyber Monday and the following day, December 2, when sales reached $846 million and $823 million, respectively. “The online holiday shopping season has picked up noticeably since Thanksgiving, as consumers have given in to the holiday spirit — and very attractive retailer discounts,” said Gian Fulgoni, comScore’s chairman.

Fulgoni warned, however, that the growth in online sales since Cyber Monday needs to be put in perspective, as the period between Thanksgiving and Christmas this year is five days shorter than in 2007. “[W]e need to see continued strong growth during the critical weeks between today and Christmas if this year’s shopping season is to at least match that of last year,” he said.

Along with jewelry, two other categories showed negative growth for the period: an 8 percent drop in sales of flowers, greeting cards and gifts, and a 22 percent decline in music, movies and videos. The strongest category was sports and fitness equipment, which was up 35 percent, followed by a 24 percent increase in consumer electronics, and a 16 percent rise in apparel and accessories. ComScore did not provide total sales figures for individual categories.

NC

Source: www.diamonds.net/news

Add comment December 9th, 2008